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Posts by Freddie

On Business Value: Toolkits, Reports, and In-house SEO

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So as SearchViz has geared up, I can tell that the industry I've re-entered as an agency (after going in-house with a customer for a few years) has matured by the pitches some of my customers are getting from other ...Read More

Principles of SEO Web Design: Continuity

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We just completed our first redesign project. So far, we've been extraordinarily fortunate to have great customers, and Rick Wells of Vero Group (a local vendor of top shelf auto auction software) is one of the best. Rick understood the ...Read More

Advertising ROI: How Do You Measure Success in Print Display?

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I spent the last few years knee-deep in strategy in media. In 2006, I began a consulting project that culminated in the rebirth and relaunch of NashvillePost.com, an online-only business and public affairs journal in Nashville that had gone dormant ...Read More

More Leads and Conversions: Google Analytics Individual Qualification (GAIQ)

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I always did pretty well in school, but the last time I took a test was when I completed the first step (Exam 101) of LPI's LPIC-1 certification at LinuxWorld Boston in 2005. I took the exam more or less ...Read More

[Nashville SEO]: Lessons in Optimizing Our Own Site

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On the day I gave notice at my previous employer, I knew that I would need to have a web presence ready to go before the day I was actually out on my own, both for explaining to people what ...Read More

You Found Us!

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With search just having passed the decade mark in terms of achieving critical mass, search engine optimization and marketing companies have reached a sort of critical mass of their own. But we didn't look around and say, "Hey, it seems ...Read More