With search just having passed the decade mark in terms of achieving critical mass, search engine optimization and marketing companies have reached a sort of critical mass of their own. But we didn’t look around and say, “Hey, it seems like everyone’s doing SEO, so why can’t we?” Instead, we looked around and discovered that a number of businesses and individuals are still not recognizing the importance of findability.
Being found is critically important, especially when the economy tightens. Every little bit of leverage matters. If there are three hot dog stands within a square mile, and only one of them is discoverable on a mobile device with internet access, that’s the one that’s going to sell a hot dog.
We’re here to help you get discovered. The SearchViz team are veterans of the Web and the Internet. We like well-built, standards-based websites that are easy to find and easy to navigate once found. We like optimization, whether it’s for search engines, for download speed, or for conversions. And we’re comfortable and experienced with the ecosystem of search.
The Web continues to improve the process of discovery for web users, and web users continue to refine the ways they discover. In our anecdotal experiences with a number of sites we’ve managed and monitored, the Google search bar in the web browser is synonymous with the location bar (the place you typically type “http://www.whatever…”). Browser history and search engine accuracy are supplanting the need for bookmarks. And Twitter and feed readers are letting web users follow precisely the people and sources of information most appealing to them very efficiently. So organic search is critically important to the discovery process, but so is participation in the online community.
Fewer people are picking up phone books; more and more people are using local services (Google Local, say) to discover what’s around them. By taking simple measures (ensuring that your hours of operation, your address are consistently available in the right places), you’re likely to draw new business, whether you’re a hot dog stand, a coffee shop, a doctor’s office, or a mechanic.
The Web also continues to offer amazing opportunities for revenue, from contextual advertising to affiliate networks to e-commerce. Getting found is the first step. Converting is the second step. And optimizing is the third step.
We’re here to help, and we’re glad you found us. So contact us today about getting found, getting relationships, and getting better. Welcome to SearchViz!