Web Analytics: Here at SearchViz we operate according to the maxim that if you can’t measure it, you can’t improve it. (At least intentionally. We grant that you could accidentally and/or unknowingly improve something.)

This is why one of our principals has his Google Analytics Individual Qualification (GAIQ). We wanted to be able to measure our customers’ successes and failures (a necessary option in experimentation), and we wanted to be able to it well using the powerful free tools supplied by Google. Google Analytics provides powerful tools for creating goals and measuring conversions, both of which are important to the purposes of most websites, whether or not we choose to think of those concepts actively.

We stand ready to help you better understand why you’re not generating more qualified leads, where people are exiting the funnel when you’re trying to generate conversions, and why you should have goals associated with your site in the first place. Contact us to get started.