4 Lessons to Learn from Toyota’s Digital Marketing Strategy

  • February 18, 2021
  • Misc
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Toyota Motor Corporation is a Japanese vehicle production and sales business headquartered in Aichi, Japan. Founded by Kiichiro Toyoda in 1837, Toyota is the biggest vehicle producer.

Its group of professionals styles each Toyota digital marketing technique according to the analysis of options and expectations of the consumers.

Its techniques differ throughout various practicing locations at numerous levels consisting of nationwide, local, and worldwide levels. They act based upon the evaluation including the target consumers’ options, acquiring capability, and the marketplace condition in a particular location. They are the crucial elements in developing Toyota’s marketing techniques.

Toyota is likewise directed by the idea of constant enhancement consisting of the concepts of Kaizen, Challenge, and Genchi Genbutsu. Kaizen is a method of believing describing make constant little enhancements to organization procedures, which is most likely to add to Toyota’s usage of social networking websites.

Challenge concept presumes acting fearlessly to finish the objective when a tough job is experienced. The last concept means backtracking with a self-checking procedure to make sure that you have the needed understanding to attain. 

“Before you state you can’t do something, GIVE IT A TRY!” states Kiichiro Toyoda’s dad, Sakichi Toyoda who is likewise a Japanese developer and industrialist. 

As the web has actually ended up being more available in the last years, social networks and digital projects have gained great importance. Toyota, as an innovative company, shares attractive content on its social networks and creates digital projects contributing to enlarge its customer base by engaging more people to convert them as their customers. 

Here we summarize the most favored lessons to learn from Toyota’s digital marketing strategy including the focus on creativity and imagination, audience engagement through social media, an eco-friendly approach, and attractive commercial films.

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Focus on Creativity and Imagination

Embracing social media as the core of its digital marketing strategy, Toyota shares spectacular images and videos to connect with the target audience. 

Currently, Toyota’s official Facebook account has over 17.5 million followers and over 2 million people follow its official Instagram account. Through its catchy slogans and creative posts, Toyota aims to promote the imagination of its followers and inspire them to follow their dreams to come true as desired. 

Here you can find some examples retrieved from its official YouTube channel promoting Toyota social media strategy:

This commercial titled “Start Your Impossible” presents the story of a young boy traveling around Tokyo and bringing to life a new way to move through Toyota’s mobility products. The striking slogan of the commercial is “When you are free to move, anything is possible”. 

Another example is one of the best Toyota digital campaigns announcing an art contest about dream cars. The motto of the contest is “inspire the world with your dreams” targeting playful and creative children to visualize the car of their dreams.

This is a way to let children’s imagination run free and inspire others to dream and draw their own dream car. This campaign had thousands of participants from several countries and became a trend organization for children.

Toyota social media posts follow the current trends in many respects. To increase the trust and engagement with its customers, the company attempts to develop emotional appeals for its vehicles through its approach focused on who to reach and how to.

Rather than only sharing the pictures of their cars and trucks, Toyota social media strategy is based on interaction with followers by asking open-ended questions and talking about their experiences with Toyota. The more you interact with customers, the more feedback you get to boost your performance and customer retention.

Toyota highlights the expectations and needs of its target audience through creative social media posts making the brand more approachable without being advertisement-like. 

Toyota’s Pinterest account has 10m+ monthly viewers and helps the company improve brand appeal through this platform. The concept of mobility through short videos repositions the brand in the marketplace. People have actually an opportunity to observe the exclusive Toyota experience and decide what they desire when they get a car or truck. 

An Eco-Friendly Approach

The latest fashion of the automobile marketplace is the concept of sustainable development through environmentally friendly solutions. The demand for energy-efficient, greener, and safer vehicles prompts the companies to find out the best possible use of our natural resources and lower the operating costs.

Being in a prominent position as a global green brand, Toyota is a business with patent and acknowledged efforts in sustainability and the use of green marketing. This is a powerful reason why most people prefer Toyota vehicles. 

Toyota team emphasizes that there is only one planet with life, Earth, and which is why Toyota developed a line of vehicles by ensuring Toyota’s facilities optimize efficiency while minimizing waste and energy use. Here you can get detailed information about Toyota’s environmental initiatives.

Effective Commercial Films

Toyota ads and commercials introducing new Toyota models steal the hearts of many people with entertaining and striking scenarios. Here is an example: 2016 Toyota Prius commercial titled “The Longest Chase” released during the Super Bowl 50. 

A group of bank robbers becomes folk heroes when they achieve to escape from the police officers thanks to Toyota Prius as a getaway car. Then, police officers understand that the only way to catch the robbers is driving Toyota Prius again. The main theme of the commercial is that Toyota has no competitors to be compared with.

Conclusion

With the right strategies on social media and commercials, Toyota has a prominent place in the market. By operating creative content inspiring people, engaging more people through social media, being an eco-friendly brand, and appealing commercials, Toyota will definitely continue being one of the most preferred automotive companies. 

If you want to look at another market leader company for marketing tactics you can read Apple’s digital marketing strategy article.


Toyota uses digital marketing ideally to optimize customer engagement and retention. It seems that being available on several platforms, creating multi-channel projects, and interacting with the followers through social networks posts will keep Toyota’s seat in the market for a a lot longer time. 

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