5 Expired Domain Vetting Tips to Your Affiliate Success

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Are you in SEO and affiliate marketing? Are you beginning a brand-new affiliate site on an ended domain or simply enhancing online search engine rankings of the existing ones with 301 ended domain redirection?

The group from SERP.domains share their 5 ended domains vetting suggestions for your greater success as an affiliate online marketer.

The web opens brand-new doors to company production daily. There appears no end to the chances it supplies if we put in the time to look into the complexities. One of the locations that are removed recently is affiliate marketing.

This revenue-sharing company design includes the positioning of links in site material to direct traffic to other organizations or e-commerce websites. The affiliate makes a commission from each sale created from their link.

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Is it made complex? Not truly. It’s a basic principle with the prospective to be a big-earner for anybody with a desire to break from the standard rat race and establish an online company. Are you interested? It’s definitely an attractive alternative and one to keep in your back pocket.

There’s lots of product about affiliate marketing online, however the most important action in the procedure is picking your domain.

New or Expired Domain?

Affiliate marketing works for either, however buying a brand-new domain indicates you’re beginning completely from scratch. You might have a blank slate, however it takes a great deal of additional work to establish page authority. If you develop your company on an ended domain, you gain from its age, existing backlinks to the domain, and its page rank.


Expired domains are those that haven’t been re-registered by the previous owner and appear for purchase. The swimming pool of ended domains is deep and varied. With many offered, how do you select the best one on which to develop your company? Here are 5 vetting suggestions you ought to carry out when thinking about an ended domain.

1. Relevance of The Domain to Your Niche

It’s common sense to select a domain name relevant to your topic, but there’s more to the relevance aspect than the name. Some domain names are quite generic and don’t give any indication about the content of the website.

How do you check the relevance of an expired domain to your niche? You can do this in two ways.


You can do this by Ahrefs.com. You enter the domain name, and click Backlinks. The search brings up the number of backlinks and the referring websites that link to the domain you’re checking. This information is valuable as you can see how relevant the backlinks are to your topic/niche.

Check the History of The Domain

Archive.org is the perfect tool to check the domain’s history. Pop the domain name into the Wayback Machine, and Archive gives you a timeline relating to the domain. You can click on any year and select a circled day in a month to see a snapshot of how the site looked on that particular date. It’s a great way to check the previous content on the domain and determine its relevance to your topic.

It helps to choose the domain that’s most relevant to your niche. If you’re building an affiliate site on health and fitness, look for a domain on that topic. Likewise, if your niche is Caring For Your Dog, find a domain name relating to canines.

There’s some leeway if you can’t find an exact match in the graveyard of expired domains. You can buy one with a broad topic and repurpose it to suit your niche. You can’t take a tech site and redesign it for health and fitness. Google picks up such discrepancies, and you might find yourself in hot water.

A contextual backlink is part of a block of content rather than on a list of links. When you build a link into an article or similar content, it’s more likely to be long-lasting and not disappear after you buy the domain. Buying a domain with strong backlinks is a big step towards the success of your affiliate marketing business.

You can run the backlinks through ahrefs.com and check the following:

  • Dofollow – Links marked “dofollow” have better value as they contribute to the domain’s page ranking. Links marked “nofollow” are still worthwhile but won’t influence the page rank that much.
  • Domain Rating – A domain with a domain rating of 10 – 20 is average, while one with a DR between 20 – 30 is good. Any rating over 40 is excellent, and those above DR 50 are considered as high-end SEO domains.
  • Referring Domains – You should always manually check that the backlinks are still “live.”

It’s best to avoid an expired domain if many backlinks derive from forums, comments, or directory. These can restrict the potential success of your business.


3. Rating of The Expired Domain

Always check the rating of any expired domain that you’re thinking about. You can do this on ahrefs.com. The key is to find an ended domain with a reasonably high rating and with valuable backlinks. These domains aren’t easy to find, and it can take some time for you to check the validity of the various backlinks and the quality of the referring websites.

Backlinks ought to always be appropriate to the domain’s subject and preferably be contextual rather than built into comments or discussions.

Try and avoid domains with DR less than 15, even if they have a large number of decent backlinks. If you’re willing to invest the time, there are ways that you can increase the domain rating, however it’s easier to do your due diligence before you purchase a domain.

4. The Number of Referring Domains

Take a close look at the number of referring domains when you’re considering buying an expired domain. The more referring domains there are, the more weight your website will hold, and the higher it will rank.

It’s worth investing more money initially on a strong expired domain than snapping one up for peanuts and having to expend unnecessary time and energy, creating backlinks and building up your domain rating. With a strong domain from the start, much of that work is already done, and you can start generating an income sooner.

Remember to check that most of the backlinks on the referring domains are contextual.

5. Clean Anchor Texts & Archive

Anchor text is the clickable phrase or word that links to another webpage. As we’ve discussed, these links should occur organically in material to benefit your domain. Unnatural backlinks – those that are irrelevant – with spammy, wordy anchor texts can result in Google hitting you with penalty.

You can examine anchors on ahrefs.com. Anchors should always flow well in an article and not be messy or awkward.

You can check the Archives to see if the expired domain was part of a PBN. A PBN, or private blog network, is a network of websites used specifically for building links to a single domain to increase its authority.

Use the Wayback Machine on to see snapshots of what the site looked like at different times in its history. Avoid any domain that was part of a PBN or even a “link farm”. You don’t want to incur penalties before you’ve started to earn an income.

Other domains to steer clear of are those with Chinese language popping up in the archive.

In Conclusion

While branching into affiliate marketing is an exciting venture, it’s essential to safeguard your future business by purchasing the strong expired domain from the start. It’s not sufficient to choose one purely on the name alone. Your domain is the foundation of your business and, with an inadequate vetting process, your reputation and that of your business may suffer down the line.

Take the time to go through all the aspects we’ve discussed before purchasing your domain. If you’re not happy with the domain history, or feel there’s a risk of being penalized, ditch that domain and try another one. Invest your time before you invest your money. Building an affiliate business on an ended domain is still an affordable method to get rankings and steady earnings reasonably quick.

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