2020 was a year of unpredictability, and little appearances most likely to alter in 2021. In such uncommon and tough times, companies are tightening their handbag strings in order to weather the storm.
So, how can you persuade possible customers to invest their trust – and money – in your company’s services?
The response is basic. Amidst all of the unpredictability, you need to reveal your service to be a source of trustworthiness and trust, which begins with investing time in self-promotion.
If you’re searching for useful methods to construct trustworthiness in the eyes of possible customers and drive them towards your company, then begin with these 7 suggestions.
What are your possible customers searching for?
Let’s be truthful, employing the assistance of a company can be a gamble for many companies – especially if large amounts of cash are included.
So, when looking for a brand-new company to employ, all potential customers actually wish to know is whether you can do the task they’re requesting, to a high requirement.
Of course, they wish to have the ability to comprehend precisely what your company does, and how you can offer worth to their service, too. But, in such a congested area, if you can set yourself apart from the competitors and reveal possible customers that they can trust your company to do the task well, you’re midway there!
7 methods you can improve your company’s trustworthiness
Filling up your customer lineup by drawing in brand-new customers implies you need to put your company’s finest foot forward.
eGuide: How To Use Smart Data To Deliver A Higher Marketing ROI
2 out of 3 leading online marketers confess that data-based choices beat gut impulse. Unlock the real capacity of your marketing with wise information to drive sped up service development!
In useful terms, that implies revealing yourself to be reliable utilizing these actions:
1. Make sure your site depends on scratch
84% of today’s consumers believe a site makes a company more reliable. The truth is, a company’s site is its store front – it supplies crucial insights into precisely who your company is and what services you’re providing.
So, it’s important that your site makes an excellent impression by depending on date and having an expert look.
There are particular pages on your company’s site which require to be more robust than others. This is since possible customers are most likely to head straight to them in order to validate your qualifications and get a clearer photo of what your company does. These pages include:
The ‘About us’/’Meet the team’ page
A great ‘meet the team’ page helps to build a connection with possible customers by putting faces to names and personalities to packaged services.
Everyone knows that an company is nothing without the people who run it, so proudly show off the faces behind the brilliant work you do. Bonus points if you can do it in a creative way!
Knowing how much to charge your clients is one thing, but presenting your agency’s pricing in a clear and digestible way is another entirely.
To build credibility, make sure that you show immediate value to potential clients as soon as they enter your pricing page. That means providing an honest and concise overview of all of your agency’s most important and sought-after services. A services matrix could be a convenient way to get this information across.
Alternatively, you may choose not to make your pricing public. If this is the case, you could opt for a contact form instead.
2. Have an active social media presence
Maintaining a strong and active social media presence helps businesses to build a community around their brand, boosting trust.
Research has shown that 54% of consumers use social media to research products before committing to making a purchase. So, if potential clients are on the lookout for a new agency, the likelihood is that they’ll turn to social whilst on their search.
Posting fun content from around the office and celebrating the work that your agency has been doing keeps your clients and prospects in the loop about your agency’s day-to-day activities. It also familiarises potential prospects with your business, as well as the personalities behind the work that’s being done.
To ensure you’re able to build credibility with your agency’s social media presence, remember to:
Choose relevant social media sites to post on
Share helpful content that shows prospects that you understand their pain points
Use your social media presence to communicate your agency’s values
Be honest and transparent with your followers
Consistently engage with prospects
If you run a social media marketing agency, this is your time to shine!
3. Get officially certified in as many areas as you can
Knowledge is power.
The more expertise your group has, the better the work you do for your clients will be, and the more credible your agency will become.
There are plenty of recognisable marketing certifications that you or your group can obtain, completely for free. These courses cover key areas such as social media advertising and marketing and are designed to help anyone upskill.
Some of the most popular marketing certifications include:
4. Source customer testimonials & showcase your work
If your aim is to show potential clients why they need your agency’s help, then testimonials are your secret weapon. Why? Because they turn your best clients into your biggest advocates. They can also be used in a multitude of formats to help construct your agency’s credibility.
As we mentioned before, website testimonials are one way to gain trust and show off what your agency has achieved, but they can also be repurposed as part of your wider agency communications.
For example, testimonials make fantastic social media posts, and can also be included in email signatures and proposals you send to customers.
Showcasing your work on your website is also a fantastic way to show prospects exactly how you do things, and provides evidence that your agency can deliver on its promises.
Remember to only include only your best, most up to date work, and make a point of backing up your achievements with solid data and results.
Reviews from happy clients are extremely important for building agency credibility, but sometimes you require to explore where clients go to compare agencies with one another. This is where a trustworthy company directory might come in handy!
Going through a digital agency directory can be beneficial for both customers and agencies, saving time and limiting the legwork that both parties have to do to find each other.
If you didn’t know, Digital Agency Network is an all-in-one platform to discover the best digital marketing agencies in the world! Join DAN and get listed among the industry leaders in the world of digital marketing.
6. Pick your marketing toolkit wisely
You’ll need the right toolkit to successfully serve your clients (as well as your own agency brand).
Pick the tools that are effective and do the job, but also offer some perks – potentially an affiliate program for referring new customers or with special agency pricing to best cater your business model.
Some SaaS products have unique offerings and agency partnership programs that can also help you increase your trustworthiness. For example, social media management tool provider Sendible offers a co-branded solution, which means you can brand their tool under your own brand.
Finding the right tools for your business is often a case of trial and error, but when you do find the ones that help you to streamline the services you offer to clients, your company credibility will get a boost
7. Get “out there” and share your expertise for free
There are few things that can beat having a real conversation with another person – especially when you have the knowledge to help them with a problem they’re facing.
So, if you’re an agency owner in a position of knowledge or power, why not consider sharing what you know with professionals who could benefit? You could start by joining Facebook Groups of like-minded professionals and offering your services for free by answering their questions.
Guest blogging and taking part in webinars or podcasts are also legitimate ways to spread the word about your agency and gain trust by displaying expertise.
Credibility can be built by agencies in many different ways.
Whether it’s by utilising social media to create a community around your brand, getting your customers to leave rave reviews, or joining a reputable agency network like DAN, the secret lies in using your agency’s niche to set yourself apart from the competition.
Ultimately your agency is finest equipped to decide which solution will suit your verticals and use the most benefits, so it’s time to begin exploring!