Hashtags look like they have actually belonged of our social networks life given that centuries.
But did you understand that the term hashtag just appeared back in 2007?
With the pandemic going on, 2007 may feel centuries earlier however because that year, hashtags have actually brought a transformation when it pertains to Instagram, Facebook and Twitter.
While producing an effective social networks hashtag project is tough, the traffic and engagement you can get with a well looked into hashtag marketing strategy can do marvels for your social networks.
Let’s get you motivated by having a look at 8 outstanding social networks hashtag projects of perpetuity.
1. #DistanceDance by Procter & Gamble
The very first months of the pandemic were frightening and discouraging. Procter & Gamble hence produced a social networks project #DistanceDance that motivated individuals to remain at house and likewise have a good time doing that.
P&G partnered with TikTok feeling Charli D’Amelio who advised individuals to tape a brief dance video and publish it on TikTok utilizing the hashtag #DistanceDance
Adidas utilized this method throughout the Boston Marathon in 2018. They developed tailored videos for all 30,000 taking part professional athletes. The professional athletes would publish these videos on social networks with the hashtag #HereToCreate.
It not just was an excellent method to turn these 30,000 professional athletes into their brand name supporters however the project got Adidas access to the particular professional athlete’s fans too.
This project broadened Adidas’s reach, that too within their target market of sports lovers.
Personalized material and social networks hashtag projects sure go a long method.
3. #SpotifyWrapped by Spotify
Spotify shares year-end information with users which has a list of their most-listened to tunes, artists and albums. It can be found in an individualized “Spotify Wrapped” summary.
For 2019, they turned this occasion even larger. Instead of simply sharing a year’s information, they offered a summary of the past decade illustrating how users’ choices and listening routines had actually developed.
These summary photos were supplied in quickly shareable image formats motivating individuals to share them on their social networks with the hashtag #SpotifyWrapped.
Spotify likewise went an action even more to make personalized summaries for artists which let them see the nations from where their music was streamed, the number of fans they had, and so on.
By matching customization together with quickly shareable information visualizations, #SpotifyWrapped ended up being a winning social networks hashtag project.
4. #ShotoniPhone by Apple
Apple’s #ShotoniPhone social networks hashtag project has actually been an excellent method of utilizing user-generated material on Instagram.
People utilize this hashtag to display and share the videos or images they shoot utilizing an iPhone.
User-created material is material that is developed by overdue factors. These factors can be consumers, fans or fans.
It is a powerful way to not only source great content but engage your target audience and harness the power of social proof.
The #ShotoniPhone campaign has now about 19 million posts. And think about it. This brand exposure is something that Apple didn’t even have to shell out bucks for.
The most beautiful thing about a social media hashtag campaign that builds a rapport with its target audience is that it can work wonders.
For years, Dove has created campaigns that promote the values of natural beauty, inclusivity and positive body image. This one is no different.
The #ShowUs campaign was created to shatter beauty stereotypes. This project was created after they discovered that 70% of women don’t feel represented in media and advertising.
For this campaign, Dove partnered with Getty Images, Girlgaze and women everywhere supported this movement and helped create a photo library.
This campaign also got a lot of user-generated content because of which the campaign became an internet sensation. With more than 650,000 uses of the hashtag and 5000 images in the photo library, Dove proved that social media campaigns that relate and form a connection with the audience are the best.
6. #ShareACoke by Coca-Cola
The concept behind the #ShareACoke campaign was to have cokes with people’s names, titles or locations on them. People could gift these bottles to others. The popularity of this campaign even led to Coca-Cola launching a website for its consumers through which they could order these personalized bottles.
Apart from personalization, this campaign helped create happy experiences for its consumers. This led to a lot of user generated content. People went so far as to share their pregnancy announcements by having labels “Mom” and “Dad” printed on Coke bottles and sharing the posts on Facebook.
Coca-Cola also collaborated with celebrities like Selena Gomez and Ryan Seacrest to further boost their social media hashtag campaign.
7. #PutACanOnIt by Redbul
Redbull’s #PutACanOnIt campaign is the perfect example of a campaign that is fun, innovative and helps spark the creativity of its consumers.
All users had to do was bring out their inner creative geniuses and think about placing their Redbull can in such a way that the picture seemed humorous, inspiring, witty or creative.
This campaign went on to receive a lot of user-generated content that got Redbull a lot of attention with no extra cost to them as the users did the ideation for them.
Domino’s helped create a community around their brand with this social media hashtag campaign.
It happened back in 2012 when for every person who retweeted the hashtag #LetsDoLunch, the cost of the pizza would go down for the day till 3 pm.
They encouraged people to motivate everyone they knew to participate to get the cheapest Domino’s pizza ever. Isn’t that a fun way to generate brand engagement?
Providing exclusive deals to your consumers or conducting giveaways is yet another method of having an excellent social media hashtag campaign and Domino’s sure did take advantage of that.
Social media hashtag campaigns are a terrific way to increase your brand awareness and expand your social media reach. Just one project that goes right could make your brand name an internet sensation.
So, what are you waiting for? Get your inspiration from these successful projects and let us understand if we have actually lost out on any.