A comprehensive guide on using Google Trends for keyword research

  • February 13, 2021
  • Misc
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30-second summary:

  • Keywords are still essential for SEO, however what’s significantly essential is their significance, individuality, and appeal in time.
  • Google Trends is an effective tool that lets you evaluate this and more.
  • With Google Trends, you can get a view of what keywords to consist of, what to prevent, and what to prepare for.
  • You likewise get much deeper dives into associated subjects, forecasts, and how to conquer blind areas.

As an SEO expert, we’re sure that there’s one word you’ve heard and utilized frequently, which is, “keywords”. After all, if you understand what individuals are looking for, you can develop material that guides them to your website. A fantastic method to determine efficient keywords is by utilizing Google Trends, among the world’s biggest real-time datasets. It can offer you an insight into what individuals are looking for, thinking about, and curious about.

With more than 3.5 billion Google searches conducted every day, this is an effective tool you can’t overlook. In the words of the Google Trends team, “you can now check out minute-by-minute, real-time information behind the more than 100 billion searches that happen on Google on a monthly basis, getting much deeper into the subjects you appreciate.”

Now, you may be believing that this sounds terrific — however where do I start? Take a deep breath and focus due to the fact that we’re going to detail the 11 finest methods you can utilize Google Trends to come up with apt keywords.

Ready? Let’s go.

1. Understand keyword search volume

Keyword search volume describes the number of times particular words were looked for throughout an offered amount of time. If websites consist of words with a high volume, it’s clear that they’re going to get more traffic.

If you go into any keywords into Google Trends, you get to see how interest because subject has actually increased or reduced throughout time.

Here’s an example. Type in “coronavirus” and see on your own the peaks and valleys in customer interest. You can likewise see which areas it is basically popular in.

Google Trends graph for "coronavirus"

Here, we need to explain that the appeal of the keywords revealed is relative. The chart represents the ratio of the variety of times that word was browsed relative to the overall variety of all searches throughout that time.

2. Identify seasonal patterns

One of the terrific benefits of having actually search information mapped on a chart is that you can quickly find the low and high of the number of times keywords were looked for.

As a smart marketeer which you need to be, or you wouldn’t read this – you understand that taking advantage of seasonal appeal suggests bring in more clients. You can craft projects around such patterns and change your sales strategies and stock appropriately.

Here are some apparent examples. If you key in “pizza”, you get a chart that’s relatively constant and basically flat. But if you key in “Christmas pudding”, you’ll see a flat line increasing to an extremely high peak in December.

Google Trends graph on "Christmas pudding"

Correctly determining such patterns suggests having the ability to prepare ahead of time and after that benefiting from increased interest. Sounds like something you’ll wish to do.

3. Avoid leaping onto the fashionable keyword bandwagon

When doing keyword research study, you require to understand whether a search term is going to stay popular or whether it’s simply an outcome of short-term buzz. Here once again, Google Trends can assist.

There’s a table on the page that lets you see search interest for a particular keyword over the last couple of years. This method, you’ll instantly see whether a subject has actually simply surged when and after that dropped or whether it’s of long lasting interest.

Avoid jumping on the trending keyword bandwagon

Here’s another example. Type in “fidget spinners,” and you’ll see that there was a big spike in 2017 when no-one might get enough of those toys. So if you were relying on bring in individuals to your website utilizing “fidget spinners” that isn’t going to occur.

4. Stay far from unicorn keywords

Hold on. Aren’t unicorns what they call start-ups valued at over USD one billion? Yes, that’s ideal, however there are other types. Unicorn keywords, for example.

These are generic market terms that might sound excellent to consist of in your material however don’t always make much of a distinction. They are high volume however low competitors. For example, “cloud computing” and even “carrier services”.

It’s constantly much better to utilize more exact keywords. For example, you might customize unicorn keywords to more properly show your services. Checking Google Trends will supply you with details on such generic keywords, which you can then adjust for your requirements.

5. Find appropriate trending subjects

Trends. We all wish to remain on top of them as this will bring in more clients. Well, Google Trends can clearly assist in this case, too.

You can inspect Google Trends to discover which subjects are trending in your specific niche and after that monitor traffic.

6. Find associated subjects

Often, even keywords not straight connected to your service can be useful. There are other keywords that might relate however will still increase traffic.

It’s easy to do this with Google Trends. After you key in a pertinent keyword, you can scroll down to discover tables of associated subjects and associated questions.

Typing in courier services, for example, will show you rising and falling trends for this search phrase. But in the associated questions section, you’ll see “overnight courier services”. If you can use this as a relevant keyword, chances are your traffic will increase. Overnight.

7. Use trends predictions

You can look at Google Trends as a mirror to show you what people are interested in at this moment. But this tool can also help you use forecasting and trend data to suggest which keywords are going to rise in popularity in the future. This lets you plan ahead and prepare for traffic boosting opportunities that will arise in the days to come.

As a start, you can look at this prediction from the Google team on themes that are rising in 2021: equality, data ethics, and reaching the at-home consumer.

8. Use local SEO tactics

You already know the importance of leveraging local SEO strategies. There are many consumers near you, and they are the ones that can easily be targeted with effective digital and keyword tactics.

Google Trends can be a great help with this approach, too. You can use local keyword trends to see which regions need your products or services. And then, you can fine-tune your strategy to reflect this.

For example, you could type in “cloud computing”, with a USA filter to get overall trends for that keyword phrase. And then drill down further to see in which towns and cities the phrase is most used.

9. Video SEO

A statistic on HubSpot indicates that 86% of businesses use video as a marketing tool. That’s not surprising, after all, 85% of all internet users in the United States watched online video content monthly on any of their devices. And 54% want to see more video content from a brand or business they support.


Hence, video SEO is critical. It’s the process of optimizing your video to be indexed so that it ranks on the results pages for keyword searches.

How can Google Trends help you with this?.

Enter your search term, and then change web search to YouTube search. You can find the relevance and also associated queries, as well as which words are trending. This should give you invaluable insights to tweak your video titles and descriptions for better results.

10. Use long-tail key phrases

Long-tail keyphrases are defined as those that are different from general keywords. They are specific to whatever product or service you’re selling.

For example, while “running shoes” can be a generic keyword, a long-tail version of this could be “men’s running shoes with thick soles”.

As you can see, such phrases have low competition and high conversion. This is why they are so important for effective SEO.

With Google Trends, you can cross-reference the popularity of different keywords. And then, you can combine related terms to get a good idea of relevant long-tail keywords. Whether you’re into cloud computing or running shoes, it makes a difference.

11. Identify blind spots

Blind spots exist in life and also in keywords.

There are keywords that we feel are important, even though they may be generic and high-volume. There are other keywords that somehow never occur to us, even though they may be of interest to consumers.

Intelligent use of Google Trends means that you can probe these areas to arrive at insights that let you capitalize on what’s trending with your target audience.

Use various combinations of keywords, always check the related queries box, and get a wider view of the timeline. Combine these to check whether keywords are popular over time, whether there’s just a specific spike, and if there are other aspects that consumers feel are important.

All this will let you get over the blind spots to give you 20/20 vision.

In conclusion: Google Trends is your powerful keyword partner

At a time when every online expert is hunting for keywords, Google Trends can give you the edge.

You can use it to come up with powerful, popular keywords to boost traffic in surprising and positive ways. 

It can help you discover keywords that make sense in context. It can help you to spot profitable patterns. And it can assist you come up with long-tail keywords that consumers are searching for. 

The 11 principles outlined above should go a long way in setting precise and effective keywords for your business. After that, if you want more of a deep dive, head on over to Google’s own training center for more lessons.

Aayush Gupta is Sr. Manager, Brand & Marketing at Uplers. He likes to stay on his toes when it comes to marketing and doing things worth risk-taking. He loves traveling and exploring regional foods. In his downtime checking out books with coffee is all he desires.

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