a handy checklist to tick off in 2021 and beyond

  • March 15, 2021
  • Misc
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30-second summary:

  • On-page SEO is the procedure of enhancing your websites and material for online search engine spiders
  • It includes a great deal of moving parts, so it’s simple to forget some components or fine-tune them improperly
  • This fast list will assist you keep all the numerous on-page SEO components on track

On-page SEO is essentially a set of methods and finest practices for your websites to make them more search-engine friendly and therefore, improve your rankings.

Now, as you understand, keywords are at the heart of almost whatever on-page SEO. But on-page optimization includes a great deal of components — not simply keywords — so it’s simple to ignore a few of them.

To make it simple for you to make sure all your pages are properly enhanced for the very best possible rankings, here’s a helpful list to check off.


Review the URLs of all pages on your website to guarantee they’re succinct instead of long and complex. Shorter URLs tend to have much better click-through rates and are more quickly comprehended by online search engine spiders.

Include your page’s main keyword in the URL, eliminate filler (aka stop) words like “the”, “for”, and “to”, and keep it under 60 characters.


Your site is most likely teeming with images, which’s an advantage as images contribute considerably to enhancing both user experience and rankings. They make your material more easy-to-consume, interesting, and remarkable, and when enhanced properly, assist you drive more traffic to your site.

To enhance your images for on-page SEO, here are a number of things to make sure:

Image filename and alt text

Google bots can’t “see” images like people. They require accompanying text to comprehend what the image has to do with. So, compose a detailed filename (“blue-running-shoes.jpg” rather of “82596173.jpg”) and alt text (which assists in case the image stops working to pack for some factor) for each image on your website, consisting of keywords in both.

Alt text likewise assists make your site more available, as screen readers utilize the alt text to explain images to visually-challenged users. In truth, it’s sensible to test your site’s availability to guarantee you don’t ever need to spend huge dollars for ADA claim settlements.

Image file size

Page speed is a significant ranking signal for both desktop and mobile searches, and large images decrease your website’s load speed. So make certain to compress all images to lower their size — preferably under 70 kb.

Titles and meta descriptions

See to it that you’ve included your primary keywords in the front of the title tags of all pages. Ensure the length of your title tags is under 60-65 characters and no longer than 70 characters, otherwise, it might get truncated in the SERPs.

Also, the title needs to be the only component covered in the H1 heading tag. In other words, just one H1 tag per page that’s booked for the title.

For meta descriptions, simply guarantee you have actually composed a keyword-rich and welcoming meta description that pertains to your user’s search intent. Keep it under 160 characters for all your pages. If you don’t, Google will select some appropriate text from the page and show it as the meta description in the SERP, which isn’t perfect for SEO.

Page load speed

Speed is a major ranking factor you simply can’t manage to ignore. If your pages take anything over 2 to 3 seconds to load, your visitors will bounce to a rival, and accomplishing very first page rankings will stay a dream.

Thus, confirm that:

  • Code is enhanced with minified CSS and JS
  • There are no unneeded redirects
  • You have actually compressed all images
  • You’ve made it possible for file compression and web browser caching
  • Server action time is ideal

Regularly examine your website speed utilizing PageSpeed Insights to learn the specific locations that can be enhanced.

Links – external and internal

Ensure you have an appropriate connecting technique that you constantly follow. Both external and internal links contribute in your on-page SEO.

External links

Citing external sources and having actually outbound links is essential for developing reliability in the eyes of both Google spiders and human visitors. However, make certain that you’re just connecting back to top quality sites and dependable sources.

Plus, ensure there are no broken (“404 not found”) links, as they hurt SEO and user experience. In case you may have a lot of site pages, it is best advised to create an engaging and easy-to-navigate 404 error page. This will help you retain site visitors and help them find relevant content/actions.

Internal links

Make sure to strategically interlink pages and content on your website. This helps crawlers to better understand and rank your content for the right keywords.

Internal linking also helps to guide visitors to relevant pages and keep them engaged.


All your blog posts and website copy play a pivotal role in on-page optimization. Besides ensuring your target keywords are sprinkled judiciously and naturally throughout your content title, URL, subheadings, and paras. Here are a couple of things to get right.

Structure and readability

Verify the structure of content on all pages. Make sure you’ve used keyword-optimized headings and subheadings – H1, H2, H3, and so on, to build a logical hierarchy, which improves the readability and crawlability of your content.


Studies suggest that longer, in-depth posts perform better than shorter ones when it comes to Google rankings. So, strive to have a word count of 2,000+ words in every piece of content.

Comprehensive, long-form content will also serve your audience better as it likely answers all their questions about the topic so they don’t have to look for more reading resources.

Over to you

With each new update to its core algorithm, Google is fast shifting its focus on rewarding sites with the best user experience.

But nailing your on-page optimization which ties closely with UX will continue to help you achieve top rankings and stay there. And so, keep this checklist handy as you work on your SEO in 2021 and beyond.

Gaurav Belani is a senior SEO and content marketing analyst at Growfusely, a content marketing agency specializing in content and data-driven SEO. He can be discovered on Twitter @belanigaurav.

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