Easter is edging better and better, which suggests an exceptional chance for services to execute brand-new projects.
A vacation like this provides you a possibility to utilize your marketing and equipment your efforts towards deals and promos that can run throughout this time.
Whether you participate in this seasonal event or not, benefiting from the advantages it can provide business-wise is a fantastic concept. Most individuals are likewise trying to find things to be thrilled about in the hopes of lockdown concerning an end, so you can utilize this to your advantage.
Working with experts, such as a digital marketing firm London, can be exceptionally important if you need help with your projects and total digital method.
2021 is the year of e-mail marketing. There are numerous methods you can include Easter into your e-mails that will resonate with your audience and encourage them to purchase.
Firstly, the style is essential as this is what records the audience’s attention initially. Take a chance and be a little creative; use some Easter-themed icons and images. You do not necessarily have to sell chocolate to promote your business during Easter. Remember, it is also the beginning of Spring, and this can be another source of inspiration to get your customers shopping.
Secondly, create an Easter promotion during the weekend where customers can get a percentage off or a gift with purchase, anything along those lines. Include this at the top of your email to ensure everyone sees it as they open it up.
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Maintain a consistent theme across all your social channels by introducing images, gifs, or videos with the same colours, tone, and messaging. You can go a step further by offering a special deal during the Easter weekend to those customers who follow you on social media.
Instagram, Facebook, Twitter, and LinkedIn are the social platforms where most people spend a lot of their time these days. Make use of this knowledge by targeting the audience you want to and send your promotions their way via these channels.
You can pivot your messaging so that it lines up with your Easter special, as well as the coming of Spring and warmer weather. You have the opportunity to spark happiness within your customers, increasing the likelihood of their conversions.
Utilise the Interactive Aspect of Stories
Instagram, Facebook, and even Twitter stories are fantastic opportunities for you to connect with your customers on a more personal level.
Do not rule out the impact that stories can have. Because they only stay live for 24 hours, you can also have a bit more fun with them. You can get direct feedback from customers regarding what they would like to see or what kind of specials they would be interested in. You can also share sneak peeks of any deals you are planning on offering during Easter in weeks before to get your customers curious and excited to know more.
Landing Pages Specifically for Easter
If you decide to run dedicated Easter campaigns, an excellent way to turn your audience into paying customers is by using a landing page with a clear call to action.
Landing pages are the perfect option for seasonal campaigns that run for a short period. You can style it in line with your branding, of course, but throw in some Easter/Spring-inspired elements that will genuinely capture customers’ attention.
Your landing page can tie in with your email marketing too. Include the link within your email and encourage people to click. The more clicks you get, the more eyes you have on your landing page, and therefore, the more chance you have of converting customers.
Holidays are incredible opportunities to get innovative with your marketing and attempt various things. With Easter looming and Spring’s start too, you can concentrate on these feel-good events to influence your audience to feel the enjoyment. With any luck, lockdown will be concerning an end, requiring much more events.