This makes YouTube among the most highlighted domains out there.
For contrast, en.wikipedia.org is being included for 2,644,918 search questions (once again, according to Ahrefs information).
Unlike Wikipedia, YouTube videos can be owned by brand names. Anyone can produce a YouTube video and get included with it. This implies the video developer holds complete control over the message of the highlighted property.
This is gold.
It is challenging to identify why YouTube is being included so greatly:
Are YouTube videos being included since they tend to rank so high
Or are YouTube videos being included since Google has actually discovered those search questions to be finest pleased with video material
Either method, something we understand for sure: You must be supplying videos if you wish to develop extra brand name direct exposure in natural search.
How to get your brand name function more through producing video material?
1. Create more videos
This one is quite apparent however this is the basic action that requires to be covered.
You are welcome to go expensive and record all pertinent search engine result in your specific niche that function videos and attempt to record all those chances with your own videos. This method can exist however it does have some issues:
You are taking on existing possessions that have actually by now built up all sort of strong signals (views, backlinks, and other such elements). So don’t anticipate this to come simple.
You are restricting your method with existing chances that all your rivals might know. You are destined constantly lag.
Featured bits are vibrant. By the time you lastly have a strong property to contend, that chance might no longer exist.
Instead of going after each private chance, produce a more extensive method that would guarantee you’ll produce your own chances, and slowly record all of the existing ones also.
Put simply, turn all your text-based content into the video format.
This sounds intimidating but it is actually totally doable. I am using two tools that make the process unbelievably easy:
2. Zoom to record walkthrough and tutorials
You can record yourself explaining any process using the free version of Zoom. It may take you some time to get used to the process but going forward, you will find yourself more and more comfortable with it. After 2-3 video tutorials, a 3-minute video will take you 30 minutes to produce, trust me.
[Screenshot created by the author: September 2020]
I am sure other virtual meeting solutions can work for that purpose as well:
The best thing about Zoom is that it is free and offers a nice HD export of recorded videos.
3. Renderforest to turn text into videos
While Zoom may take a bit of time to get adjusted to, Renderforest provides video creation tools that take no time to figure out. It is easy-to-use and can be used to turn any article into a video.
To get an easier feel of the tool, simply grab your article subheadings and use their text-to-video option to turn those into a video:
Renderforest provides templates to create whiteboard videos, explainer videos, step-by-step tutorials, and more.
Overall, of all the online video creators I’ve tried over the years, this one seems to be the easiest to adjust to. And it saves a ton of time. It costs around $7 a month which is also quite affordable.
4. Use meaningful well-structured distinct voice-over for your YouTube video
Now I don’t have any serious study behind this claim, so take this with a grain of salt. Based on my own experience, unless your video has a meaningful voice-over, it will not be featured.
Look at one of the examples of featured videos: There’s a text instruction in the box:
This seems to support my claim: Unless Google can find some text, it will not be so willing to feature a video.
So invest some time into creating a voice-over.
If you use Zoom, you can simply read instructions while recording your tutorial. If you are using Renderforest, you can sync your voiceover with your video. Both methods are pretty doable.
4. Optimize videos using traditional SEO
YouTube SEO is not much different from any SEO process. This article outlines the process pretty well here. Basically, all you need is:
A keyword-optimized name of the video (which is also going to be the page title)
A detailed video description (also use your keywords there as well). Feel free to create clickable timestamps to take viewers to particular sections of the video. These get indexed by Google as well.
More importantly, you need some links to your video. At the very least link to each video from your own site (both manually from your articles and also using some plugins which send sitewide links to your videos). This will help it rank.
This video method will hopefully get your brand featured more. But it will also help you produce more material assets which you will be able to market on social media to boost engagement and produce more traffic producing channels. Good luck!
Ann Smarty is the Brand and Community supervisor at InternetMarketingNinjas.com. She can be discovered on Twitter @seosmarty.