Say your firm has a rock star group, and you’ve developed some fantastic social networks techniques for customers. You’ve gathered lots of information, and you’re quite sure that your projects have actually been extremely effective.
Social media reports are the service, whether you require to share your performance history or show your group’s worth.
Let’s discuss how to show your worth with reporting and take a look at what to consist of in your summaries.
Social media reports can offer essential insights for your group and your customers.
Here are a few of the greatest advantages they use:
Set Performance Benchmarks
What was your customer’s Facebook efficiency like last month or last quarter? How are your customer’s rivals doing on Twitter?
When you prepare social networks reports, you can develop a standard for your efficiency metrics. With each subsequent project, you can aim to outshine that initial point of referral.
Track Progress Toward Goals
Is your group making consistent development towards the social networks objectives you set? Maybe you’ve struck a plateau or encounter some efficiency problems rather.
Either method, regular reporting is important for charting development as you perform your technique.
With routine reports, your group can make certain your technique is moving the needle in the best instructions.
Update Stakeholders and Team Members
Do you get regular messages from customers and staff member, questioning the status of your social networks projects?
Whether you prepare reports daily, weekly, or monthly, they can keep everybody in the loop. To conserve time, you can even automate your reports to make sure everybody has the info they require on time.
Optimize Campaign Outcomes
Reports can assist you recognize patterns and patterns in customers’ social networks metrics.
When you discover what actually works for your customers, you can take what you’ve found out one action even more. Use your newfound understanding to make future projects much better and enhance them for much more enthusiastic results.
Demonstrate the Value of Your Efforts
Are your social networks efforts creating concrete worth?
Social media reports can make the response crystal clear. In addition to tracking profits, they can consist of the worth of brand-new fans, URL clicks, and other aspects. With these estimations, you can show your worth with reporting and clarify the worth your group supplies.
An extensive social networks report ought to consist of a mix of analytics, charts, and analysis. Let’s take a peek at why each of these elements is so important:
Analytics: How much profits did your project produce? How lots of brand-new fans followed your social profiles? With social networks analytics, you gather information from each channel and utilize it to measure your outcomes.
Graphs: Numbers don’t lie, however they don’t precisely stand apart in a sea of text either. With charts and charts, you convert social media data into a visual format to convey key results more clearly.
Analysis: What do all the numbers and charts mean? With a thoughtful analysis, you add context to the results, explain what the outcomes mean, and suggest next steps.
There’s no ultimate social media report template that works for every situation. Instead, your reports should reflect your clients’ needs, goals, and social channels.
Use the categories below as a guide to choose the right metrics for your report. (Screenshot from the Agorapulse reporting tool.)
Whether your clients are expanding to new markets or they want a bigger slice of their current niche, better brand awareness is key. With these metrics, you can make sure you’re growing your clients’ audiences and reaching the right number of people:
For many brands, awareness metrics alone aren’t enough. Instead, your clients may also want assurance that followers are responding positively to their content.
To monitor audience engagement, add these metrics to your report:
Likes or reactions to your posts
Comments and questions on your content
Private or direct messages (DMs)
Retweets and shares of your posts
Engagement rate for your content
From collecting leads to driving revenue, some clients may want to run their businesses on social media. However, most brands rely on their websites for sharing informative content, encouraging email signups, and offering eCommerce. To track your team’s contributions to website traffic, monitor these metrics:
Click-through rate (CTR)
Revenue and Leads
Whether your clients have a direct-to-consumer (DTC) business model or a brick-and-mortar company, they deserve to know how social media contributes to their overall revenue and sales funnel. Include these metrics in your team’s reports:
Return on investment (ROI)
From branded campaigns to competitor research, social media monitoring can offer keen insights about your clients and their industries. In addition to tracking share of voice, add these types of hashtags to your social listening report:
Industry or niche hashtags
Running influencer marketing campaigns for clients can amplify many objectives, from brand awareness to revenue.
Engagement metrics like reactions, comments, DMs, and shares
Website traffic metrics like clicks and CTR
Social listening metrics like campaign hashtags
ROI metrics like revenue and leads
With the right reporting tool, your team can provide insightful updates without investing tons of time into the process. While these dashboards all provide reports with data and charts, keep in mind that you’ll need to add your team’s analyses manually – on an additional page, in a separate document, or in the body of an email.
Agorapulse is a complete social networks management solution that offers publishing, engagement, listening, and reporting. In addition to reporting on brand awareness, engagement, and social listening metrics, Agorapulse can also track ROI for select social channels. Input the value for metrics like link clicks, impressions, and engaged fans and calculate ROI automatically.
With the right objectives, relevant metrics, and solid analysis, you can prove your worth with reporting. Choose the best reporting solution for your agency, and you can demonstrate your group’s worth while taking efficiency to the next level.