When you require to rapidly run with numerous tiers and areas, you require a comprehensive technique for nations on Facebook.
This short article will discuss methods to include nations to the marketing cabinet and about efficient tools for dealing with shooting varieties that conserve time.
At the phase of producing an ad-set, the concern of selecting nations appears. You can pick nations from the list or look for areas by entering them in the search bar.
We can likewise pick which individuals from this area we will reveal advertisements for. Facebook provides 4 choices for this:
People living in this area
People in this area
People in or residing in this area
People taking a trip to this location (travel is a location that is 125 mi / 200 km far from house)
The sensible concern is: How does Facebook figure out which area is thought about the user’s house?
The response is: Facebook utilizes numerous signals to figure out (or more reasonably, to approximate) a user’s area. The platform might utilize IP address, mobile phone information, a user’s profile information (i.e. city noted in their profile), and often a mix. They can likewise utilize information from the areas of the Facebook user’s pals.
Imagine that you have 20 GEOs (in a 2-letter classification), broken down by tiers (5 GEOs in each tier). Your job is to release projects on all 4 tiers. How to do it in a brief time? Easy!
First, you require to equate the 2-letter classification into the complete name of the nation. In AdQuantum, we produced a google-spreadsheet, which, utilizing the Vlookup function, suggests the complete name of the nation.
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After you gather the complete nation names, begin publishing them to Facebook utilizing bulk upload. To do this, in the Locations area, click “Add Locations in Bulk”
In the window that appears, there are numerous choices for packing areas:
Regions or states
DMAs (designated market locations)
Initially, there were 5 nations in this tier, however after the match, Facebook reveals that it discovered 9 nations. The factor for the boost in the variety of states is since Facebook suggests all the possible choices for nations connected with the list.
In the present case, for the United States, US Virgin Islands and the United States Minor Outlying Islands were found. These nations are removed from the ad.
After removal, click on the field next to Save this list to use it again. Thus, this list of nations is saved for future work. This is useful when multiple UA managers work in the same office. They will not have to download the list of countries several times, but just select it in the saved audiences.
In the example, the list is called TIER1_android. Now, creating an ad-set from scratch, we can select this list of countries here:
In a similar way, we create country lists for all tiers. As a result, all country groups load ad sets with the click of a button.
Country lists are easy to edit. To do this, you need to move the mouse over the saved audience, after which the Edit button appears.
By clicking on it and adding the countries again, Facebook will produce a match. The next step is to delete unnecessary countries and save the list again.
Workflow With Saved Audiences
All audience settings can be saved in custom audience. The saved audience contains the parameters of social demography, geography, connection and include/exclude audiences. This useful tool allows you to quickly change countries in tiers in work campaigns.
After creating the campaigns, dividing by tiers, we launch them, and after 10 days our LTV is updated. Tier-1 included Holland, on which LTV fell, and now it should be transferred to Tier-2. The challenge is to quickly change the countries of Tier-1 and Tier-2.
Creating the Saved Audiences
To create a saved audience, open the ad-set settings. In the Audiences section, click on the Save This Audience button, come up with the name of the audience (in our case TIER1_android_broad) and save it.
Now the audience section in the ad-set looks like this:
Now you need all ad sets to use your saved audiences. To do this, select all Tier-1 ad sets and select our audience from the saved ones.
Editing the Saved Audience
Imagine that we have 20 ad sets with a saved audience TIER1_android_broad. We need to remove Holland from it. To do this, we select the ad-set with the saved audience and click edit.
In the window that opens, we can change all the parameters of the audience we are aiming at. We remove the Netherlands and click Update:
After that, we receive a notification about the change in the saved audience.
In addition to changes in the ad set itself, the audience will also be updated in ad sets using this saved audience. That is, Holland will be eliminated from the campaigns in all 20 advertisement sets, although only one has been changed.
This method has limitations. If the same saved audience will be used by more than 200 ad sets, then when changing the audience, Facebook may not allow you to do this, referring to the fact that not all ad sets have changed the audience. The solution is simple – create a new saved audience and select it in all working ad sets.
In AdQuantum’s experience, working with nations is much faster when saving them through a conserved audience. This reduces time replacing nations in tiers in each ad-set.
Adding nations is much faster through bulk uploads than when manually entering a nation or browsing for it in the list.