Speed and performance of Web dev, SEO, and marketing agencies websites

  • September 27, 2020
  • Misc
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30-second summary:

  • The research study reveals most firms stopped working when it concerns the efficiency of their site.
  • Search engine ranking is a multi-factor video game, and efficiency, while it matters for lots of factors, is simply one piece in this puzzle.
  • Nebojsa Radakovic shares insights.

Ever considering that Google announced that page speed would be a ranking consider its mobile-first index in 2018, the requirement for speed turned into one of the most crucial elements of web dev characteristic. A great deal of organizations leapt onto the speed train. 

Sure enough, one year later on, Google reported that websites are quicker, and desertion rates are down considering that making page speed a ranking element.

With efficiency being among the top-selling points of a modern-day web dev architecture Jamstack that we are so into, it was just natural to take a deep dive into the markets that take on site efficiency and see how we stand versus our peers.

TL;DR: Key findings

Don’t have the time to check out the research study? Here are the crucial findings:

  • 27% of sites from our 20K sample still operate on HTTP
  • 65.7% of the sites are constructed with WordPress
  • Only 2.7% of sites have great efficiency ratings
  • 2.9% of sites offer great user experience to their users, ie Largest Contentful Paint (LCP) happens within 2.5 seconds of when the page very first starts packing

What information was I thinking about, and why?

Lighthouse efficiency metrics. There are a number of popular speed screening tools, however the majority of people utilize Lighthouse. While it might not be best due to the fact that it supplies a mix of both laboratory and field information about a page, I’ve utilized Pagespeed Insights API as explained in James McNulty UpBuild post here, although upgraded to reveal core web vitals.

CMS. WordPress or not. 37% of all websites are powered by WordPress. Being the most popular web dev option, it would be fascinating to see and compare various services in regards to speed and efficiency.

Where did I get my URLs from?

Gathering URLs is a lengthy work. But I handled to get 20k URLs (20397 URLs to be precise). I’ve cross-referenced outcomes I received from scraping the first-page natural outcomes of a set of keywords (like SEO company, web dev company, etc.), results I managed utilizing tools such as Phantombuster to ditch evaluation sites, and results I received from employing virtual assistants on Upwork and Fiver.

There are a number of problems I needed to look after very first. Amazingly 27% of sites from my 20K sample still operate on HTTP. That’s bad at all. On top of that, I had a lot of URLs developing WEB::ERR_CERT_DATE_INVALID error message in Chrome. Once those were looked after, I wound up having outcomes 13945 URLs rather of 20K.

The information

Popular CMS- Speed and performance research

Of course, the most popular CMS is WordPress, with 65.7% of sites from my sample utilizing it. For 18.8%, I was unable to find any CMS. 2.58% operate on Squarespace, 1.6% are constructed with Drupal, 1.41% are on Wix, and so on.

The results need to not come as a surprise considered that WordPress powers 37% of all the sites on the Internet or 63.6% of all the sites with recognized CMS.

Performance ratings – How ratings are color-coded by Google

The metrics ratings and the perf rating are colored according to these varieties:

  • 0 to 49 (Red): Poor
  • 50 to 89 (Orange): Needs Improvement
  • 90 to 100 (Green): Good

You can find out more about it here.

As far as the efficiency ratings for all sites are worried, 77.1% of the sites remain in the bad variety, which suggests there is a great deal of space for enhancement.

URL performance - Speed and performance research

Pretty similar story when we inspect just WordPress sites, 83.9% remain in the bad efficiency variety.

Performance WordPress - Speed and performance research

Core Web Vitals

By now, you most likely are aware of Core Web Vitals. Their significance is twofold:

  • Google considers them necessary in a web page’s general user experience, and comprehending them can assist you enhance the quality of experience you are providing to your users,
  • Google prepares to make a page experience an authorities Google ranking element with Core Web Vitals being an important part of it.

The existing set for Core Web Vitals concentrates on 3 elements of the user experience: loading (explained with Largest Contentful Paint (LCP) metric), interactivity (explained with First Input Delay (FID) metric), and visual stability (explained with Cumulative Layout Shift (CLS) metric).

For this research study, numbers follow the efficiency ratings. For example, have a look at the Largest Contentful Paint (LCP) results.

Largest-Contentful-Paint-(LCP): Speed and performance analysis


Being that I’ve checked just 20k URLs (in fact 13945), let’s not generalize conclusions. However, the basic ‘feel’ is that the ones needed to consider speed and efficiency stopped working the test.

Performance, while it matters for lots of factors, is not and need to not be completion objective. It depends not just on the tech utilized however likewise ‘functions’ you’ll have on a site, which practically depends upon the industry/theme your site remains in. And stabilizing efficiency and performance effectively depends upon the worth a function gives your service versus the decrease in speed that results.

The thing is, whatever tech you utilize, you can wind up with great ratings (some simpler than others). The genuine concern is, how crucial are ball games for your customer, their service, and their audience?

Nebojsa Radakovic is an SEO wiz with twenty years of experience. He is likewise a severe sports lover. He can be discovered on Twitter @CookieDuster_N.

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