Strategic Use of Images in Search Engine Optimization

  • April 17, 2014
  • Misc
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When evaluating page structure and design, there is a subtle, yet tactical method to utilize images in an SEO-friendly way (beyond ALT tags) that enhances your search rank while permitting you to incorporate the essential marketing message(s). Confused? Let’s take a look at an example:

Suppose you run a travel website and you wish to enhance a provided page for the term “Las Vegas hotel”. Suppose that you likewise wish to consist of an attractive marketing message such as “Book now and conserve 20%!”. The previously mentioned tagline does not have detailed text, however has convincing attributes. That being stated, you might wish to position the tagline in an image and the essential expression (i.e. Las Vegas hotel) in a header tag. This puts the focus on the preferred term, yet still offers a marketing chance without jeopardizing keyword consistency.

In other words, images are a terrific location to place marketing messages that do not have the essential keywords and expressions. Leveraging this strategy will make sure that detailed text is indexed, while less marketing lingo is ignored. The mix of keyword-rich material and luring messaging will please both sides of the tactical formula.

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