It’s clear that eCommerce has actually permanently altered the method we go shopping. In 2020 we saw a meteoric increase in eCommerce sales due to limitations of COVID that required the passionate customer to go shopping through the currently growing eCommerce market instead of in-store.
Now in 2021, the eCommerce market is more competitive than ever.
As an outcome, brand names are now seeking to continue the momentum they saw in 2020 by keeping track of the current market patterns or consulting from an eCommerce advertising agency to acquire traction, drive more traffic and eventually increase sales. With that stated, here are a few of the current emerging patterns to watch on.
Alexa & Google: The Personal Shoppers
By now, the majority of recognize with clever house assistants, the gadgets that can do anything from turning the living-room lights off to playing the radio in the kitchen area. As an outcome, increasingly more individuals have actually gradually ended up being reliant on their house assistants for managing most elements of their daily lives, consisting of shopping practices.
A current research study revealed that 20% of houses with a smart speaker utilize their speaker for shopping-related activities, from reordering their favorites, where they can discover the most affordable offers, examining shipment times, and basic tips to acquire.
As an online shop, you wish to guarantee that you enhance keywords and material for voice search activity to remain ahead of the competitors. This consists of long-tail keywords and thinking about the expressions users may speak when looking for product and services.
The Power of Personalisation
If you want to advance customer relationships with your brand, creating a personalised customer experience has been proven to retain customers and help build a strong relationship.
With more than 50% of shoppers saying that a personalised online experience is essential (Bazaarvoice, 2018), you can’t ignore the role personalisation plays in advancing the customer experience.
Ensuring your recommendations are suitable, relevant discount codes, personalised email and engaging with customers via video content are all tactics you can implement to help further the connection between your brand and your target customers.
Today’s consumers deeply care about purchasing from a brand that cares about sustainability as much as they do.
Whether that’s vegan and cruelty-free skincare, free-range meat items, or even eco-friendly packaging, millennials are holding brands to a higher standard when it comes to taking responsibility for your carbon footprint – and rightly so.
So to engage with the rising eco-conscious consumer, ensure your brand name considers its impact on the environment. Promote your green business practices through your website and socials to show that you meet their expectations of what an eCommerce site should be doing in 2021 to help protect the environment.
The COVID lockdown affected many small independent businesses, with many suffering unrecoverable blows and having to shut down completely. Because of this, the modern consumer feels an urge to purchase from independent brands and show their support on their social platforms.
Customers’ assumption of shopping small or independent is that this actively supports entrepreneurship, and they will be purchasing a unique product. As a result, they expect to receive top-notch consumer service as they buy directly from the business owners.
This trend is not dying anytime soon, with 37% of consumers who shop with independent businesses say they are doing it more now than they were pre-COVID-19.
The AR Experience
As computer technology progresses, so does the online shopping experience. One of the biggest concerns clients face with online shopping is not knowing the product first hand to comprehend its size and how it looks in person. With Augmented Reality technology, a brand can offer a glimpse of what the product looks like and create a much richer shopping experience for the online customer.
Some brands have already started implementing AR, allowing customers to have a personal shopping experience at home. So, if you are looking to stand out from your competitors, try implementing AR where possible to assist engage with your customer truly.
We can’t ignore the role social media plays when it comes to eCommerce. With platforms such as Shopify, it’s now easier than ever for brands to link existing social media platforms so clients can buy directly from Facebook or Instagram.
Sites such as Instagram and Facebook allow brands to discover, reach and inspire their target audience as customers check their socials and scroll through their feeds.
With the introduction of Facebook shops and the recent addition of Instagram’s checkout feature, it’s important when assessing your social media plan that you optimize fully and use all features and potential avenues by which your consumer can purchase your product or service.
So, whether you’re on the lookout for the next big eCommerce trend or figuring out how to maximize your online presence in an ever-changing landscape, we hope these insights have been helpful! But if you’re interested in taking this even more, why not get in touch?
Contact The Good Marketer team today, and as a dedicated eCommerce advertising agency, we can provide advice on the next best steps for you and your service.