Why dark mode web designs are gaining popularity

  • October 1, 2020
  • Misc
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30-second summary:

  • The appeal of dark mode website design and its adoption by leading tech giants.
  • How coders and web designers ended up being influencers for this modification.
  • The effect of dark mode website design on users and their eyes.
  • How dark mode website design causes less battery intake.
  • Various standards readily available online to embrace this brand-new style.
  • Search engines do incline the modification and hence it doesn’t impact your SEO negatively.
  • User choices, state of mind changer, and why including area matters.

In current times dark seeing mode for sites has actually gotten a great deal of appeal from users worldwide. The followership is so strong that Google today provides you the ‘Night Eye’ function where you can use dark mode on any site as long as you’re utilizing Google Chrome as your internet browser.

However, the appeal is more enhanced with numerous applications and website design solely embracing this brand-new style function to make users take pleasure in the experience that is various from standard website design.

According to a recent report by Built With, around 1,028 sites have actually utilized Dark Theme to draw in consumers, out of which 340 are live sites while 688 websites have actually utilized Dark Theme traditionally. Furthermore, Get Polarized performed current studies on different social networks platforms to understand users’ choices when it pertains to the dark mode or dark style interface.

It ends up that most of users offered a frustrating action concurring that the shift was considerable.

In light of this details, let us take a glimpse at a few of the popular factors regarding why dark mode website design are getting appeal.

1. Adopted by tech giants

Source: TechCrunch

To think about Google as the progenitor of dark mode would be too prejudiced. In truth, numerous early personal computer that utilized monochrome CRT displays utilized to show greenish text on black screens, in current times nevertheless it was Windows Phone 7 in 2010 that reestablished dark-colored styles and backgrounds.

Right now, we have significant tech giants and popular domains that have actually actively embraced the so-called ‘Night Mode’ and are using consumers and their users with the capability to move their seeing choices according to their option.

These consist of huge names like Facebook, Reddit, Twitter, YouTube, WhatsApp, Samsung’s One UI, Apple’s iPad and iOS 13, and Android 10 shadow mode, among others who are using dark mode for users.

Together these online platforms and business accommodate most of the urban-tech population of the world. Hence there is no doubt that night mode ended up being a popular choice for web and smart device users.

2. Influenced by designers and coders

dark mode web designs

Source: Omg! Ubuntu!

While the dark mode is gaining popularity by users in recent times, seldom do people realize that for program designers and coders who design UI apart from other things, have been working on this theme for a very long time.

In fact, this dark mode theme has been the default look from most coding text editors out there. In fact, some of the most popular coding text editors, including Atom, Sublime Text, Brackets, and Visual Studio Code, all use dark themes.

Hence, it becomes quite easy to understand why coders and developers might influence this transformation when you look at this perspective. Furthermore, according to a recent study published by Medium.com, over 70% of software engineers use Dark Theme IDEs, and dark theme downloads are almost always within the top 10 themes as per popular demand.

3. Friendly to users’ eyes

dark mode web designs is friendly for the eyes

Source: PhoneArena

It seems like biology is involved when dark theme preferences are further studied according to their impact on users and their eyes. The mechanics are simple. Seeing light text on a dark screen allows the iris in our eyes to be more burdened. It has to widen much more than it does in case of a white screen.

Hence, in dark viewing mode, our eyes’ pupil grows in size, thus requiring more effort to focus on things.

This is further backed by statistics regarding astigmatism, a condition that affects almost 33% of the US population. However, at the same time, dark mode is preferable when the reader on any device has low-light conditions and doesn’t prefer to read long chunks of text.

4. The boldness of text or just mood

Source: Facebook

While the argument for using dark text on light backgrounds is fairly strong, however, the argument that it makes the experience aggravating for some also holds true. This is because the majority of users spend their days staring at bright white screens that can result in digital eye strain.

Digital eye strain is defined as a group of vision-related problems that result from prolonged use of cell phone, computer, e-reader, or tablet, to name a few. Many users thus consider the change as much more acceptable and agreeable. This allows them to sink into the darkness and cocoon themselves from bright white light that makes people feel as if they are staring directly into the sun.

While the dark theme does not make the text bold, it happens to create the opposite reaction where letters bleed, dark mode is more of a mood rather than just a feature. According to the recent survey findings on Medium, around 82.7% of participants stated that they prefer to use dark mode on their devices.

5. Less battery consumption


Source: TechSpot

At the 2018 Android Dev Summit, one of Google’s solutions to developers to reduce battery consumption was the introduction of dark UI. Researchers at Google proclaimed that night mode could save battery life.

This finding is shared through a story published by XDA Developers, where it is stated that a dark theme can reduce battery usage up to 63% on AMOLED displays even with max brightness. Furthermore, one also has to consider the fact that white pixels are indeed more power-hungry and that brightness affects both power usage and battery life in a linear fashion.

6. Plenty of guides online

With dark mode becoming a prevalent theme across users, no wonder today, you can find various online guides to make any application and software on your smartphone or browser change the interface. This also adds as well as goes to show just how fanatic people can be at times when a trend hits them.

7. Search engines don’t mind it

Source: 9to5Google

To understand the impact of the dark theme on SEO, we have to consider the user experience. This is due to the fact that users and the usability of your website play a huge role these days when it comes to search engine rankings. Hence if you are planning to go dark mode, then it has to be done right.

The short answer to the question of whether dark mode affects your SEO or not? The answer is NO, but that doesn’t mean that we can neglect users and not provide them with a user-friendly experience.

Hence using a dark theme doesn’t mean that search engines like Google will penalize you for it. It does, however, matter if you are adversely affecting the user experience in some way.

8. User preferences

dark mode web designs - User preference

Source: Reddit

We all are pretty aware of the fact that the majority of the audiences seldom read texts online as the most viewed and popular forms of media are visuals that can be either categorized into videos or images. Hence user preferences do come into play when it comes to the appeal of dark-themed websites.

According to a recent study by Smart Insights®, 92% of marketers are using videos as an important part of their marketing strategy. Furthermore, it is estimated that on average individuals will spend as much as 100 minutes every day watching online videos in 2021.

This is also supported by the findings of Statista.com, where online video consumption is considered as one of the most popular forms of internet activities worldwide. Hence when taking these studies into perspective, it is definite that dark theme works well with online video streaming sites.

No wonder YouTube and Netflix have actually become dominant in the usage of these dark tones for the most part.

9. Adding space matters

Lastly, I would like to add that reading or viewing media closely hinged together in a night mode style website can be more difficult than with a more traditional white background website. Hence a strong word of advice, consider using more space between visual elements and texts when designing a dark themed website.


While laws of science and medicine state; otherwise, the dark mode has actually become instantly popular amongst the masses. I preferably define dark mode as more of a state of mind inkling instead of something more profound.

I hope this post was able to offer you some delightful insights regarding why dark mode web designs have gained appeal among users. For more questions relating to the subject, please do not hesitate to share your feedback in the remark area listed below.

Amanda Jerelyn presently works as a Marketing Manager at Dissertation Assistance, an ideal location for trainees to purchase scholastic composing services from professional argumentation authors UK.  During her spare time, she likes to practice conscious yoga to keep herself healthy and fit.

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